Gaya APA

Kim, W, C., Mauborgne, R. (2015). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant . Boston, Massachusetts, Amerika: Harvard Busines Review Press.

Gaya MLA

Kim, W., Chan., Mauborgne, Renee. "Blue ocean strategy: How to create uncontested market space and make the competition irrelevant". Boston, Massachusetts, Amerika: Harvard Busines Review Press, 2015. Text.