Blue ocean strategy: How to create uncontested market space and make the comp…

This book contains about, creating blue oceans, analytical tools and frameworks, reconstruct market boundaries, focus on the big picture, not the numbers, reach beyond existing demand, get the strategic sequence right, overcome key organizational hurdles, build execution into strategy, align value, profit, and people propositions, renew blue oceans, avoid red ocean traps, and appendix a,b,c