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Business: a changing world ed.9
This book contains about, Business in a changing world, the dynamics of business and economics, appendix A guidelines for the development of the business plan, business ethics and social responsibility, appendix B the legal and regulatory environment, business in a borderless world, starting and growing a business, options for organizing business, small business, entrepreneurship, and franchising, managing for quality and competitiveness, the nature of management, organization, teamwork, and communication, managing service and manufacturing operations, creating the human resource advantage, motivating the workforce, managing human resources, appendix C personal career plan, marketing: developing relationships, customer-driven marketing, dimensions of marketing strategy, digital marketing and social networking, financing the enterprise, accounting and financial statements, money and the financial system, financial management and securities markets, appendix D personal financial planning, notes, glossary, photo credits, and indexes
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