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Marketing ed.5

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This book contains about, assessing the marketplace, overview of marketing, developing marketing strategies and a marketing plan, social and mobile marketing, marketing ethics, analyzing the marketing environment, understanding the marketplace, consumer behavior, business-to-business marketing, global marketing, targeting the marketplace, segmentation, targeting. and positioning, marketing research, value creation, product, branding, and packaging decisions, developing new products, services: the intangible product, value capture, pricing conceps for establishing value, strategic pricing methods, value delivery: designing the channel and supply chain, supply chain and channel management, retailing and omnichannel marketing, value communication, integrated marketing communications, advertising, public relations, and sales promotions, and personal selling and sales management

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Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

658.8 GRE m

Penerbit

New York : McGraw-Hill Educationon., 2016

Deskripsi Fisik

ii, 650 hlm. : ilus. ; 28 cm.

Bahasa

Indonesia

ISBN/ISSN

978-0-07-772902-8

Klasifikasi

658.8

Tipe Isi

-

Tipe Media

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Tipe Pembawa

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Edisi

5

Subjek

PEMASARAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dhruv Grewal, Michael Levy

Versi lain/terkait

Lampiran Berkas

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