The rise of the platform marketer: performance marketing with google, facebook, and twitter, plus the latest high-growth digital advertising platforms

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The rise of the platform marketer: performance marketing with google, facebook, and twitter, plus the latest high-growth digital advertising platforms

Dempster, Craig - Nama Orang; Lee, John - Nama Orang;

This book contains, the age of the customer, the ad tech ecosystem, introducing the platform marketer, identity management, audience management, the privacy paradox, media optimization, channel optimization, experience design and creation. audience platform utilization, measurement and attribution, marketing technology stack, and organizing for success.

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My Library 381.142 DEM t

B04043

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Informasi Detail

Judul Seri: -
No. Panggil: 381.142 DEM t
Penerbit: Canada : John Wiley & Sons., 2015
Deskripsi Fisik: xii, 219 hlm. : ilus. ; 24 cm.
Bahasa: Indonesia
ISBN/ISSN: 978-1-119-05972-1
Klasifikasi: 381.142
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: 1
Subjek: BISNIS ONLINE
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Craig Dempster, John Lee

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