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The soft edge: Where great companies find lasting success ed. 1
This book contains, a wellspring of enduring innovation: The soft edge, Hard Versus soft: The Fight for resources, Trust: The force multiplier of all things good, smarts: how fast can you and your company adapt? teams: great things come to the lean and diverse, taste ; beauty made practical, magic made profitable, and story: the power of story , ancient and new
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