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Unselling ed. 1

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This book contains, unselling, Joshie is branding, funnel vision, remedies for funnel vision, pulse, air canada versus westjet, external pulse factors and trendas, our return policy is for you not to return, taking the customer tolerating business? internal factors and AIM, aspiring to be a Jedi, information, motivation, why Boston will have fewer check-ins, Brand Flatline: It's not me; it's you, avoid the Brand Attack, the three types of pulse we need to pay attention to, the game of loyalty, what really matters in Branding, the pulse of an UnAwesome industry, Flying the kite of community, taking my pulse, big ass chapter, direct versus moral offense,offensive real estate, the moral offense, the politics of engagement, insubordinate customers, outrage outreach, the impenetrable Brand, Pivot, Hiring at Rock Bottom, From the Walkman the iPod, why I didn't invent Spanx, what happens when you pivot and no one notices? netflix versus Blockbuster, the secret world of book publishing, crowdfunding, customer reviews: The good, the bad, and the future, beware of Mountain Climbers Who sell equipment, social media by the Dozen, what really Matters in Social, Who polices the police presentations? how not to apologize, lack of Tartar Sauce Tact, your community is an Allen Key, Return the Brand High Five, Stopping the share, the value of a read: AKA sensational Headlines Are Evil, Avoid the cleanse: How to keep your subscribers, should you trade in trade shows? what really Matters in speaking, what really Matters in Podcasting, what really Matters in Blogging, Company-created creek, passive versus active exposure, the inner social circle, social media succes is none of your Brand's Business

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

-

No. Panggil

658.81 STR u

Penerbit

Canada : John Wiley & Sons., 2014

Deskripsi Fisik

vi, 231 hlm. : ilus. ; 24 cm.

Bahasa

Indonesia

ISBN/ISSN

978-1-118-94300-7

Klasifikasi

658.81

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

1

Subjek

MANAJEMEN PEMASARAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Scott Sratten

Versi lain/terkait

Lampiran Berkas

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