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Reputation strategy and analytics: In a hyper-connected world ed. 1
This book contains, welcome to the networked ecosystem, progress through the revolutionary storm: why data science matters, the digital media revolution creates completely new business models, breaking the branding sound barrier: the role of reputation strategy, reputation and your Brand's DNA, the economics of reputation, co-creation is essential for aligning Brands and customers, the data safety net: leveraging evidence in the Midst of crisis, reputational partnering, the reputation culture, the reputation payoff: the high stakes of crisis leadership, and the future of reputation strategy
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