This book contains, unselling, Joshie is branding, funnel vision, remedies for funnel vision, pulse, air canada versus westjet, external pulse factors and trendas, our return policy is for you not to return, taking the customer tolerating business? internal factors and AIM, aspiring to be a Jedi, information, motivation, why Boston will have fewer check-ins, Brand Flatline: It's not me; it's yo…